Home Free Courses Guides Marketplaces FAQ
Platform Guide

German Marketplaces Explained

An informational overview of the major platforms where Germans buy and sell second-hand goods โ€” helps you decide which is right for your items.

Quick Comparison

Platform comparison at a glance

Key attributes of Germany's main consumer-to-consumer selling platforms.

Platform Best for Listing Fee Seller Fee Shipping Reach
Kleinanzeigen General items, furniture, electronics Free (basic) None (private) Optional ๐Ÿ‡ฉ๐Ÿ‡ช Germany-wide
eBay.de Auctions, collectibles, tech Free (35/mo) ~12.9% final Required ๐Ÿ‡ฉ๐Ÿ‡ช + Europe
Vinted Clothes, shoes, accessories Free None (seller) Required ๐Ÿ‡ช๐Ÿ‡บ Europe
Amazon.de (FBA) New & branded goods, high volume โ‚ฌ39/mo plan 8โ€“15% + fees FBA or own ๐ŸŒ International
Hood.de Collector items, used books, CDs Free ~5.9% final Required ๐Ÿ‡ฉ๐Ÿ‡ช Germany

* All information is educational and may not reflect current platform policies. Always check official platform pages for up-to-date terms.

Kleinanzeigen

Formerly eBay Kleinanzeigen ยท Germany's largest classifieds

55M+
Monthly visitors
โ‚ฌ0
Basic listing fee
#1
In Germany
Kleinanzeigen selling

Kleinanzeigen is a local-first classifieds platform โ€” similar in concept to Craigslist, but far larger and more trusted in Germany. Sellers post ads for free and buyers browse locally or search nationwide. Transactions can be cash on pickup or include integrated shipping with DHL/Hermes.

It is the go-to starting point for most private sellers. The platform allows up to 20 free listings per month for general categories, with no final-value fee for private sellers.

Advantages
  • Free to list
  • No selling fees for private accounts
  • Local pickup option โ€” no shipping needed
  • Huge buyer audience across Germany
  • Integrated Kleinanzeigen Shipping with drop-off
Limitations
  • Lots of lowball offers to manage
  • No buyer protection for sellers
  • Premium placement costs money
  • Not suitable for high-volume trading
Take the Kleinanzeigen Starter Course

eBay.de

Auction & fixed-price listings ยท Established since 1999

30M+
German users
~12.9%
Final value fee
2nd
Most popular

eBay.de operates both auction-style and fixed-price listings. Private sellers get 35 free insertion credits per month. After selling, eBay charges a final-value fee (typically 12.9% of the sale price including shipping). It's best for items with collector value, electronics, and anything that benefits from competitive bidding.

Advantages
  • Auction format can exceed expected prices
  • Strong buyer protection builds trust
  • Ideal for collectibles, electronics, rare items
  • Large international reach
Limitations
  • Final value fees reduce your margin
  • Must ship โ€” no cash-on-pickup simplicity
  • Scam buyers exist; requires vigilance
  • More paperwork for tax reporting

Vinted

Fashion & accessories ยท Zero seller fees

8M+
German members
โ‚ฌ0
Seller fee
Fashion
Primary niche

Vinted is laser-focused on second-hand clothing, shoes, and accessories. Sellers pay nothing โ€” the buyer covers a service fee. This makes it attractive for anyone with a wardrobe to clear. The shipping labels are generated directly in the app and work with DHL, Hermes, and other carriers.

Advantages
  • Zero seller fees โ€” 100% of price goes to you
  • Built-in shipping labels and tracking
  • Active community of fashion buyers
  • Simple app-based workflow
Limitations
  • Only for clothing/accessories โ€” nothing else
  • Buyers pay fees, may prefer cheaper alternatives
  • Lower prices than specialist fashion platforms
Decision Guide

Which platform should you choose?

A simple flow to match your items to the right marketplace.

Furniture, Household, Electronics

โ†’ Start with Kleinanzeigen. Local pickup saves you shipping costs and the buyer volume is highest for these categories.

Clothing, Shoes, Accessories

โ†’ Use Vinted as your primary platform. Zero fees and a fashion-focused buyer base makes it ideal for wardrobes.

Collectibles, Rare Items, Auctions

โ†’ Try eBay.de. Auction-style listings can generate strong competitive prices for items with collector appeal.